The UpTowner Cafe is a local restaurant in St.Paul, MN. For this assignment, a new logo and stationery
system was created.
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/d65f4f48-b398-4c10-9bb7-ad7823a3ced6_rw_1920.jpg?h=592b453aee5a53fd6b059b0d73ef0821)
While brainstorming, I came up with the logo, which has 3 meanings:
"Up" which appears with the positive and negative space of the logo
An abstract cup
Small buildings that resemble the area where the Cafe is located.
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/aeff24b0-3a2f-4525-b2f2-5e187462b556_rw_1920.jpg?h=7166f942f34b5e85e6f91b73f6cec36c)
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/7130ba45-dd44-47cb-9762-afb9224376c0_rw_1920.jpg?h=e7eb99af9218bd257b68ad1999e35fa3)
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/3975c8a5-9474-4b83-af22-0ac8c512fdc6_rw_3840.jpg?h=69bdc18fa891b6700a4d3f08be841514)
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/614997bc-c6a8-4dc5-afcb-f208149134f6_rw_1920.jpg?h=d3d5fa0ce5ad7004789ece315d90d845)
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/a4b4df19-0fe1-4380-a73f-dc3ada82402e_rw_3840.jpg?h=c89f27d2ce7df093ac0b81efbcd1abe2)
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/5f219515-8eca-4a1e-8ad6-d7d3119cc88b_rw_1920.jpg?h=6bd0c059f793be6a34d2679a3396a9d4)
![](https://cdn.myportfolio.com/61c53ac9-5fd8-426e-ae93-038c6dd2e3a3/d5c67a44-4ace-4239-852e-c1fdfed6b552_rw_3840.jpg?h=10049259d861ae47b943ed3bfb2cf9e0)